Jupiter Dynmics

Digital Marketing

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.  Digital marketing course is ideal for anyone who like to start/grow up in their career. You will learn the what, who, why, and to use of Web/Digital marketing.

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.[2] The fundamental concept in digital marketing is based on the inbound marketing approach or generally it’s called customer centric approach.

  • Defining digital/web marketing for 21st century
  • How to integrate digital marketing in the traditional marketing mix
  • Strategy planning Budget allocation for digital, social, content, mobile, affiliate, email
  • Why Mobile first?
  • Mobile websites
  • Mobile marketing
  • Digital marketing concepts
  • Inbound marketing methodology
  • Word press & CMS
  • Search Engines
  • How Search Engines work
  • Google Webmaster Guidelines
  • Search Engine Optimization
  • (On-page/off-page optimization)
  • SEO for Images, Videos & other properties
  • SEO for Social channels
  • Latest Search Engine Algorithms
  • Social Media Marketing
  • Blogging for business
  • Facebook – How Facebook works
  • Facebook marketing & Advertisements
  • How You Tube works
  • How to maximize your Video ads
  • Pay Per Click (Google Ad words)
  • Google Advertisements
  • Affiliate Marketing
  • Universal Search Engine Optimization
  • Local SEO – Google Map Listing/Google Places
  • Search/Social Media Management
  • Social Media Advertisement
  • Facebook, LinkedIn, Twitter, Pinterest, Google +  and more
  • Competition Analysis and strategies
  • The role of digital marketing manager and the team
  • How to structure a digital marketing department
  • Case studies of successful Digital/web marketing management
  • Holistic Digital/web marketing management
  • Web analytics
  • Digital marketing measurement models
  • Tools, reports and actionable insights from reports
  • Resources (How to keep up-to-date with the industry)

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